Cool Hunting

Cool hunting, the process of marketing to teenagers. It reinforces the fact that 20% of the masses dictate what the other 80% are prone to do. It's an interesting process...finding and hunting down the select teenagers that are forward in their thinking and personify a specific image of what is "cool." It doesn't surprise me that the methods of the marketers is so focused and brings such big bucks, but what does surprise are the methods of the researchers that the marketers contract.